{"id":5830,"date":"2023-12-08T15:34:54","date_gmt":"2023-12-08T12:34:54","guid":{"rendered":"https:\/\/cloudfresh.com\/?p=5830"},"modified":"2025-11-21T14:20:26","modified_gmt":"2025-11-21T11:20:26","slug":"6-key-indicators-to-track-customer-loyalty","status":"publish","type":"post","link":"https:\/\/dev.cloudfresh.com\/ua\/cloud-blog\/6-vazhlivih-pokaznikiv-dlya-vidstezhennya-loyal-nosti-kliyentiv\/","title":{"rendered":"6 \u0412\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0434\u043b\u044f \u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u041b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u041a\u043b\u0456\u0454\u043d\u0442\u0456\u0432"},"content":{"rendered":"<p><img decoding=\"async\" class=\"wp-image-7191 aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/05\/customer-loyalty-image.png\" alt=\"\" width=\"956\" height=\"628\" srcset=\"https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/customer-loyalty-image.png 1538w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/customer-loyalty-image-300x197.png 300w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/customer-loyalty-image-768x504.png 768w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/customer-loyalty-image-1024x672.png 1024w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/customer-loyalty-image-600x394.png 600w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u0417\u0433\u0456\u0434\u043d\u043e \u0437\u0432\u0456\u0442\u0443 <a href=\"https:\/\/cxtrends.zendesk.com\/\">Zendesk Customer Experience Trends Report 2022<\/a>, 61% \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043f\u0440\u0438\u043f\u0438\u043d\u044f\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u0432\u0430\u0448\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u0436\u0435 \u043f\u0456\u0441\u043b\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043d\u0435\u0432\u0434\u0430\u043b\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443. \u0429\u043e\u0431 \u0432\u0430\u0448\u0456 \u043d\u043e\u0432\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0441\u0442\u0430\u043b\u0438 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u043c\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438, \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n<p>\u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u043c\u0438 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435\u043c\u043e \u0432\u0430\u043c \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u0442\u0438\u0441\u044f \u0432 \u0442\u043e\u043c\u0443, \u043d\u0430 \u044f\u043a\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0432\u0430\u0440\u0442\u043e \u0437\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430\u0441\u0430\u043c\u043f\u0435\u0440\u0435\u0434, \u044f\u043a \u0457\u0445 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u0442\u0430 \u044f\u043a \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0446\u0456 \u0437\u043d\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u043f\u043e\u0434\u0430\u043b\u044c\u0448\u043e\u0433\u043e \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n<h3>1. \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0456\u0434\u0442\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 (Customer Churn Rate)<\/h3>\n<p>\u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0456\u0434\u0442\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u2013 \u0446\u0435 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442, \u044f\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0456 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u043c\u0438. \u0412\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0434\u0443\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u043e. \u041f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u043e\u0431\u0440\u0430\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0447\u0430\u0441\u0443, \u0430 \u043f\u043e\u0442\u0456\u043c \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044c \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430\u043f\u0440\u0438\u043a\u0456\u043d\u0446\u0456 \u0442\u043e\u0433\u043e \u0436 \u043f\u0435\u0440\u0456\u043e\u0434\u0443. \u041c\u0430\u044e\u0447\u0438 \u0446\u0456 \u0434\u0432\u0430 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438, \u043c\u043e\u0436\u043d\u0430 \u043b\u0435\u0433\u043a\u043e \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0432\u0456\u0434\u0442\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0430 \u0442\u0430\u043a\u043e\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u044e:<\/p>\n<p>(\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u044f\u043a\u0456 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0432\u0430\u0448\u0438\u043c\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u0447\u0430\u0441\u0443\/ \u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043e\u043a\u00a0 \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0447\u0430\u0441\u0443) \u0445100 = \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0456\u0434\u0442\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 (%).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5834 size-full\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/05\/churn.png\" alt=\"\" width=\"512\" height=\"257\" srcset=\"https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/churn.png 512w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/churn-300x151.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>\u042f\u043a\u0449\u043e \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0432\u0456\u0434\u0442\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u043f\u043e\u0434\u0430\u043b\u044c\u0448\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0454 \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043c. \u0423 \u0442\u0430\u043a\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0432\u0430\u0440\u0442\u043e \u0437\u0430\u0434\u0443\u043c\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u0437\u043c\u0456\u043d\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0430\u0433\u0435\u043d\u0442\u0456\u0432 \u0437 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 \u0456 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043d\u0456 \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 (Customer Retention Rate)<\/h3>\n<p>\u0429\u0435 \u043e\u0434\u043d\u0430 \u0432\u0430\u0436\u043b\u0438\u0432\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u2013 \u0446\u0435 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u042f\u043a\u0449\u043e \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0437\u043c\u043e\u0436\u0435 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u044e\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0432\u0430\u0448\u0438\u043c\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u043c\u0438, \u0442\u043e \u0446\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u043f\u043e\u043a\u0430\u0436\u0435 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0414\u043b\u044f \u0442\u043e\u0433\u043e \u0449\u043e\u0431 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a, \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0431\u0443\u0434\u0435 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0438, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0431\u0443\u043b\u043e \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u043e\u0431\u0440\u0430\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0447\u0430\u0441\u0443, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432 \u043a\u0456\u043d\u0446\u0456, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0430 \u0446\u0435\u0439 \u0436\u0435 \u043f\u0435\u0440\u0456\u043e\u0434.<\/p>\n<p>\u0414\u0430\u043b\u0456 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0439\u0442\u0435 \u0437\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u044e:[(\u0417\u0430\u0433\u0430\u043b\u044c\u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430\u043f\u0440\u0438\u043a\u0456\u043d\u0446\u0456 \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0447\u0430\u0441\u0443 &#8211; \u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0447\u0430\u0441\u0443)\/\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0456\u0441\u043d\u0443\u044e\u0447\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0447\u0430\u0441\u0443]\u0445100 = CRR<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5835 size-full\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/05\/CRR.png\" alt=\"\" width=\"512\" height=\"256\" srcset=\"https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/CRR.png 512w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/CRR-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>\u0417\u0433\u0456\u0434\u043d\u043e <a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\">\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f Bain &amp; Company<\/a>, \u043d\u0430\u0432\u0456\u0442\u044c 5% \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 CRR \u043c\u043e\u0436\u0435\u0442 \u043d\u0430 25% \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u0430\u0436\u043d\u043e \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. \u0410\u043a\u0442\u0438\u0432\u043d\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u0437\u0430 \u0434\u0435\u043d\u044c, \u0442\u0438\u0436\u0434\u0435\u043d\u044c \u0456 \u0437\u0430 \u043c\u0456\u0441\u044f\u0446\u044c (DAU, WAU, MAU)<\/h3>\n<p>\u0414\u0430\u043d\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0434\u0430\u0434\u0443\u0442\u044c \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0454 \u0437 \u0432\u0430\u0448\u043e\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0454\u044e \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u043f\u0435\u0432\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0447\u0430\u0441\u0443, \u0430 \u0441\u0430\u043c\u0435 \u0437\u0430 \u0434\u0435\u043d\u044c, \u0442\u0438\u0436\u0434\u0435\u043d\u044c \u0430\u0431\u043e \u043c\u0456\u0441\u044f\u0446\u044c (Daily Active Users, Weekly Active Users, Monthly Active Users).<\/p>\n<p>\u0427\u043e\u043c\u0443 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0439? \u0417\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u043f\u0456\u0434\u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432 \u0432\u0438 \u0437\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0442\u0430 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0443 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0439 \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0430. \u0422\u0430\u043a\u043e\u0436 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043c\u043e\u0436\u0435 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u0441\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443\u0432\u0430\u0442\u0438 \u0434\u043e\u0445\u0456\u0434.<\/p>\n<p>\u0414\u043b\u044f \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0434\u0430\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0437\u0430 \u043f\u0435\u0432\u043d\u0438\u0439 \u043f\u0435\u0440\u0456\u043e\u0434 (\u0434\u0435\u043d\u044c \u0442\u0430 \u043c\u0456\u0441\u044f\u0446\u044c) \u0443 \u0444\u043e\u0440\u043c\u0443\u043b\u0456 \u043d\u0438\u0436\u0447\u0435.<\/p>\n<p>(DAU\/MAU)x100 = \u041a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 (%)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5836 size-full\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/05\/dau-mau.png\" alt=\"\" width=\"512\" height=\"251\" srcset=\"https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/dau-mau.png 512w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/dau-mau-300x147.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3>4. \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0443 (Product Return Rate)<\/h3>\n<p>\u041d\u0430\u0437\u0432\u0430 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u0441\u0430\u043c\u0430 \u0437\u0430 \u0441\u0435\u0431\u0435. \u0426\u0435\u0439 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0434\u0430\u0454 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u044f\u043a\u0438\u0439 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0432\u0456\u0434 \u043f\u0440\u043e\u0434\u0430\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u043d\u0430\u0437\u0430\u0434 \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438. \u0426\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0439 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u044f\u043a\u0456 \u0437\u0430\u0439\u043c\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0435\u043c \u0442\u043e\u0432\u0430\u0440\u0456\u0432.<\/p>\n<p>\u0429\u043e\u0431 \u043e\u0431\u0447\u0438\u0441\u043b\u0438\u0442\u0438 \u043d\u043e\u0440\u043c\u0443 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443, \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0442\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u044f\u043a\u0456 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u043b\u0438\u0441\u044f \u0437\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u044e \u043d\u0438\u0436\u0447\u0435.<\/p>\n<p>(\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043e\u0434\u0438\u043d\u0438\u0446\u044c \u0442\u043e\u0432\u0430\u0440\u0443, \u044f\u043a\u0456 \u0431\u0443\u043b\u0438 \u043f\u0456\u0437\u043d\u0456\u0448\u0435 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u0456\/\u0417\u0430\u0433\u0430\u043b\u044c\u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u043d\u0438\u0445 \u043e\u0434\u0438\u043d\u0438\u0446\u044c \u0442\u043e\u0432\u0430\u0440\u0443) \u0445100 = \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0443 (%).<\/p>\n<p>&nbsp;<\/p>\n<p>\u0412\u0438\u0441\u043e\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0442\u0440\u0438\u0432\u043e\u0436\u043d\u0438\u043c \u0434\u0437\u0432\u0456\u043d\u043a\u043e\u043c \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u042f\u043a\u0449\u043e \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a PRR \u0432\u0438\u0449\u0435 \u0432\u0456\u0434\u0441\u043e\u0442\u043a\u0430 \u0434\u043e\u0445\u043e\u0434\u0443, \u0432\u0430\u0440\u0442\u043e \u0441\u0435\u0440\u0439\u043e\u0437\u043d\u043e \u0437\u0430\u043c\u0438\u0441\u043b\u0438\u0442\u0438\u0441\u044f \u0447\u0438 \u0432\u0441\u0435 \u0433\u0430\u0440\u0430\u0437\u0434 \u0456\u0437 \u0432\u0430\u0448\u0438\u043c \u0442\u043e\u0432\u0430\u0440\u043e\u043c. \u0429\u043e\u0431 \u0442\u043e\u0447\u043d\u043e \u0431\u0443\u0442\u0438 \u0432\u043f\u0435\u0432\u043d\u0435\u043d\u0438\u043c \u0443 \u0442\u043e\u043c\u0443, \u0449\u043e \u0437 \u0432\u0430\u0448\u0438\u043c \u0442\u043e\u0432\u0430\u0440\u043e\u043c \u0432\u0441\u0435 \u0433\u0430\u0440\u0430\u0437\u0434, \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0432\u0456\u0434\u0433\u0443\u043a\u0438 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-6894 aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/05\/product-return-rate.png\" alt=\"\" width=\"521\" height=\"256\" srcset=\"https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/product-return-rate.png 770w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/product-return-rate-300x147.png 300w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/product-return-rate-768x377.png 768w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/product-return-rate-600x295.png 600w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/p>\n<h3>5. \u0427\u0430\u0441 \u043c\u0456\u0436 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 (Time Between Purchase)<\/h3>\n<p>\u0427\u0430\u0441 \u043c\u0456\u0436 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 (Time Between Purchase, TBP) \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0447\u0430\u0441\u0443 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u043c\u0456\u0436 \u043f\u0435\u0440\u0448\u043e\u044e \u0442\u0430 \u0434\u0440\u0443\u0433\u043e\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u044e \u0432\u0430\u0448\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430. \u0414\u043b\u044f \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0454\u043c\u043e \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0443 \u0432\u0430\u0448\u0456\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 (PF).<\/p>\n<p>\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c (\u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0440\u043e\u043a\u0443) \u00f7 \u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 (\u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0440\u043e\u043a\u0443) = PF. \u0414\u0430\u043b\u0456, \u0437 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043e\u044e \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0454\u044e \u043c\u043e\u0436\u043d\u0430 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u0447\u0430\u0441 \u043c\u0456\u0436 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0437\u0430 \u0442\u0430\u043a\u043e\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u044e:<\/p>\n<p>\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0434\u043d\u0456\u0432 \u0443 \u043f\u0435\u0440\u0456\u043e\u0434\u0456 \u0447\u0430\u0441\u0443\/(\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u0447\u0430\u0441\u0443\/\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u0447\u0430\u0441\u0443) = TBP.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-6895 aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/05\/time-between-purchases.png\" alt=\"\" width=\"534\" height=\"260\" srcset=\"https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/time-between-purchases.png 764w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/time-between-purchases-300x146.png 300w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/time-between-purchases-600x292.png 600w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p>\u0426\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u0442\u0438 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0447\u0430\u0441\u0443 \u043c\u0456\u0436 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0437 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u043e\u043c \u0432\u0430\u0448\u0438\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432. \u041a\u043e\u0440\u043e\u0442\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0447\u0430\u0441\u0443 \u043c\u0456\u0436 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0434\u0430\u0441\u0442\u044c \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0449\u043e \u0432\u0430\u0448 \u0442\u043e\u0432\u0430\u0440 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044f\u0454 \u0432\u0430\u0448\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0430 \u0434\u043e\u0432\u0433\u0438\u0439, \u043d\u0430\u0432\u043f\u0430\u043a\u0438, \u0434\u0430\u0441\u0442\u044c \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0449\u043e \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u0456\u0439 \u0442\u043e\u0432\u0430\u0440 \u0430\u0431\u043e \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n<p>&nbsp;<\/p>\n<h3>6. \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0457 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 (Repeat Purchase Rate)<\/h3>\n<p>\u0414\u0430\u043d\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0434\u0430\u0441\u0442\u044c \u0432\u0430\u043c \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0438\u0439 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0440\u043e\u0431\u043b\u044f\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0435 \u043f\u0440\u0438\u0434\u0431\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0443 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438. \u0429\u043e\u0431 \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a, \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0440\u043e\u0437\u0434\u0456\u043b\u0438\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u043d\u0430 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0443 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432.<\/p>\n<p>\u0424\u043e\u0440\u043c\u0443\u043b\u0430: (\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432\/\u0417\u0430\u0433\u0430\u043b\u044c\u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432) \u0445100 = \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0457 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 (%).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5841 size-full\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/05\/Repeat-purchase-rate.png\" alt=\"\" width=\"512\" height=\"255\" srcset=\"https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/Repeat-purchase-rate.png 512w, https:\/\/dev.cloudfresh.com\/wp-content\/uploads\/2022\/05\/Repeat-purchase-rate-300x149.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>\u0426\u0435\u0439 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0442\u0430\u043a\u043e\u0436 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0432\u0430\u043c \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u044f\u043a\u0438\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0440\u043e\u0431\u0438\u0442\u044c \u0443 \u0432\u0430\u0441 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u043a\u0438. \u0422\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u0432\u0438 \u0437\u043c\u043e\u0436\u0435\u0442\u0435 \u043a\u0440\u0430\u0449\u0435 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u0441\u0432\u043e\u044e \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0434\u043e\u0431\u0440\u0435 \u0432\u0438 \u0437\u0430\u043e\u0445\u043e\u0447\u0443\u0454\u0442\u0435 \u0441\u0432\u043e\u0457\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u043e\u0431\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432<\/h3>\n<p>\u041f\u0440\u043e\u0446\u0435\u0441 \u043e\u0431\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u0432\u0441\u0456\u0445 \u043f\u0435\u0440\u0435\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0438\u0445 \u0432\u0438\u0449\u0435 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0457\u0445 \u0432 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0446\u0456 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0434\u0435\u0449\u043e \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043c \u043f\u0438\u0442\u0430\u043d\u043d\u044f\u043c \u0434\u043b\u044f \u0432\u0430\u0448\u0438\u0445 \u0430\u0433\u0435\u043d\u0442\u0456\u0432 \u0437 \u043f\u0440\u043e\u0434\u0430\u0436\u0443. \u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0432\u0438\u043f\u0435\u0440\u0435\u0434\u0438\u0442\u0438 \u0432\u0441\u0456 \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u0438, \u044f\u043a\u0456 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0430\u043c \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 \u0432\u0430\u0448\u0443 \u0440\u043e\u0431\u043e\u0442\u0443 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 Zendesk. \u0417\u0431\u0438\u0440\u0430\u0439\u0442\u0435, \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435 \u0442\u0430 \u043e\u043d\u043e\u0432\u043b\u044e\u0439\u0442\u0435 \u043d\u0430\u0439\u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456\u0448\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e, \u0449\u043e \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u0437\u0440\u0443\u0447\u043d\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456.<\/p>\n<p>\u0417\u0430\u043b\u0438\u0448\u0438\u043b\u0438\u0441\u044f \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0449\u043e\u0434\u043e \u043e\u0431\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0430\u0431\u043e \u0431\u0430\u0436\u0430\u0454\u0442\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0434\u043e\u0441\u0442\u0443\u043f \u0434\u043e Zendesk? \u0422\u043e\u0434\u0456 \u0437\u0432\u0435\u0440\u0442\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u043e \u0432\u0441\u0456\u0445 \u043f\u0438\u0442\u0430\u043d\u043d\u044f\u0445 \u0434\u043e \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432 Cloudfresh. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 Cloudfresh \u2013 \u0454\u0434\u0438\u043d\u0438\u0439 \u0446\u0435\u043d\u0442\u0440 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0438 <a href=\"https:\/\/cloudfresh.com\/ua\/produkti-google-cloud\/\">Google Cloud<\/a>,\u00a0<a href=\"https:\/\/cloudfresh.com\/ua\/produkti-zendesk\/\">Zendesk<\/a>\u00a0\u0456\u00a0<a href=\"https:\/\/cloudfresh.com\/ua\/produkty\/asana\/\">Asana<\/a>. \u0417\u0430 \u0446\u0438\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u043c\u0438 \u043c\u043e\u0436\u0435\u043c\u043e \u043d\u0430\u0434\u0430\u0442\u0438 \u0432\u0430\u043c:<\/p>\n<ul>\n<li aria-level=\"1\">\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f;<\/li>\n<li aria-level=\"1\">\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0443;<\/li>\n<li aria-level=\"1\">\u0406\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044e;<\/li>\n<li aria-level=\"1\">\u041d\u0430\u0432\u0447\u0430\u043d\u043d\u044f;<\/li>\n<li aria-level=\"1\">\u041b\u0456\u0446\u0435\u043d\u0437\u0456\u0457;<\/li>\n<li aria-level=\"1\">\u041f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0443.<\/li>\n<\/ul>\n<p>\u0421\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0438 \u043d\u0430\u0448\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0432\u0430\u0448\u0443 IT \u0456\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443, \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0434\u043b\u044f \u043a\u0440\u0430\u0449\u043e\u0457 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u0441\u0438\u0441\u0442\u0435\u043c, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u043d\u043e\u0432\u0456 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 \u0442\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u0430\u043d\u0434, \u0442\u043e\u0434\u0456 \u044f\u043a \u043d\u0430\u0448 \u0446\u0435\u043d\u0442\u0440 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u044c \u0432\u0430\u043c \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434!<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0417\u0433\u0456\u0434\u043d\u043e \u0437\u0432\u0456\u0442\u0443 Zendesk Customer Experience Trends Report 2022, 61% \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043f\u0440\u0438\u043f\u0438\u043d\u044f\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u0432\u0430\u0448\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u0436\u0435 \u043f\u0456\u0441\u043b\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043d\u0435\u0432\u0434\u0430\u043b\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443. \u0429\u043e\u0431 \u0432\u0430\u0448\u0456 \u043d\u043e\u0432\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0441\u0442\u0430\u043b\u0438 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u043c\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438, \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u043c\u0438 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435\u043c\u043e \u0432\u0430\u043c \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u0442\u0438\u0441\u044f \u0432 \u0442\u043e\u043c\u0443, \u043d\u0430 \u044f\u043a\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0432\u0430\u0440\u0442\u043e \u0437\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430\u0441\u0430\u043c\u043f\u0435\u0440\u0435\u0434, \u044f\u043a \u0457\u0445 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":110234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,147],"tags":[],"class_list":["post-5830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-zendesk-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 \u0412\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0434\u043b\u044f \u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u041b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u041a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 - Cloudfresh<\/title>\n<meta name=\"description\" content=\"To make your new customers loyal, you need to regularly cross-check your customer retention rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.cloudfresh.com\/en\/blog\/6-key-indicators-to-track-customer-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 \u0412\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0434\u043b\u044f \u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u041b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 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